Andy Warhol coined the phrase "15 minutes of fame." "Celebrities" in the 21st century can now be famous simply by being in the right place at the right time. These "celebs" are the nobodies, turned somebodies, and are often turned into somebodies based on the ridiculous things they do. An example of a nobody turned somebody is reality TV contestant Tiffany Pollard also known as "New York", from VH1's Flavor of Love. "In fact, many reality show contestants fall into this category: the only thing that qualifies them to be on TV is that they're real (and real average)."[6] Other "15 minutes of fame" celebrities can be average people seen with an A-list celebrity, who are sometimes noticed on entertainment news channels such as E! News.
Warhol also hinted that these people would be famous for "15 minutes", or in other words "a really short time until the fad or trend has died out." This also explains why certain people can be world famous in a certain century, decade, year,... but already obscure soon after. Lorenzo de' Medici was a famous Florentine statesman during the 15th century, but today only people who are familiar with history might know his name. Film actors like Harold Lloyd and Louise Brooks, who were world famous in the 1920s are not as well known by the general public nowadays as they were back then. MC Hammer is famous to people who were young in 1990, but later generations are less familiar with his name or music.
The opposite can be true as well. Painter Rembrandt van Rijn and composer Wolfgang Amadeus Mozart,[citation needed] who were successful during their lifetimes, both died almost forgotten. Their reputation grew only a few decades later. Vincent van Gogh was obscure during his lifetime and only sold one painting in his life. Only several years after his death was he regarded as an innovator and artistic genius and did his fame grow to international proportions. Blues singer Robert Johnson only recorded a handful of songs in the 1930s and then died, only becoming well known in the vicinity of the state where he used to live. He is now much more famous and respected as an artist, due to the legends surrounding his life.
Certain people are only remembered today because of a movie portrayal, certain story or urban legend surrounding their life and less for their accomplishments. Antonio Salieri was a famous and well known 18th century composer, who sank into obscurity the next two centuries. He was rediscovered thanks to the musical and film Amadeus, but his fictional portrayal as an antagonist has been more famous than his music since the end of the 20th century. Cleopatra lives in the memory of most people as a beautiful woman according to our modern tastes, while she didn't look like a modern thin photo model beauty at all. Roscoe "Fatty" Arbuckle and O.J. Simpson are more notorious for the murder scandal in which they were involved than for their respective movie and sports careers. Ronald Reagan is more famous as a politician today than as a movie actor. Centuries after his death, Andrea Mantegna now better known as the mentor of Leonardo Da Vinci than for his own paintings.