Food Experience Design is an emerging discipline that investigates on the relationship between people and food. Food Experience Design considers all the possible variables that modify the eating experience: e.g. sensory perception, atmosphere, service, interiors and food.
Food is not the only component of the eating experience. The way we experience food depends on everything is around us (lights, sounds, temperature, textures), our expectations, people around or with us, hunger, timing and eventually, food itself.
When designing a Food Experience, not only we should consider all the possible variables, but we should also create the theme, the idea, the concept that will make the experience unforgettable.
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